Ahoy was a platform for bringing ideas to life. The four of us at Ahoy Labs raised a $2.5M seed round and went to work.
I led design and wrote copy, though all four of us worked closely on everything. Because we were building a decentralized crowdfunding app on crypto – pretty much uncharted territory – we had to.
All of my projects up to this point were solo or commissioned by people who were not opinionated about design. Learning to organize, communicate, and align my vision with a team was a steep learning curve, but it was rewarding.
Ahoy never came to fruition, and after 8-months of work we had no choice but to move on. There’s a deep lesson here: building needs to be a done in tight feedback loops with the eventual user.
Ahoy was a platform for bringing ideas to life. The four of us at Ahoy Labs raised a $2.5M seed round and went to work.
I led design and wrote copy, though all four of us worked closely on everything. Because we were building a decentralized crowdfunding app on crypto – pretty much uncharted territory – we had to.
All of my projects up to this point were solo or commissioned by people who were not opinionated about design. Learning to organize, communicate, and align my vision with a team was a steep learning curve, but it was rewarding.
Ahoy never came to fruition, and after 8-months of work we had no choice but to move on. There’s a deep lesson here: building needs to be a done in tight feedback loops with the eventual user.