My design process

Learn, Plan, Ideate, Create.

Learn – assume nothing.
I ask questions before I put pencil to paper, so no energy is wasted. I become a tourist, immersing myself in your industry.
     Who are you? Do your customers understand this? Who are they? How do you operate, and how are you different from your competition?
     What are your challenges? Where is your communication failing? You want a website, but why? What would make it a success in your eyes?
     I gather your current assets, content, plans, and data, determining what works and what doesn’t. I believe strongly in maintaining lineage – that is, if your company is alive, there’s some core that resonates with your audience: what is it?

Plan – state the problem.
This is the critical stage – the rest is a cascade based on this definition.
     First, I work with you to define broad goals and clear, concrete objectives. What do you want to convey? To whom? What is the timeline?
     How will people interact with the design? How do they want to feel?
     I thoroughly document this stage, ending with a creative brief.

Ideate – answer the problem.
My role is to shield you from the necessary mess: after brainstorming as many ideas as possible, I edit it down to a 1-page creative concept, where I articulate the desired feel and why it addresses the brief better than other options.
     In order to align our visions, I compile images that will inform the design. I find out what resonates with you. This stage ends with a blueprint.

Create – flesh out the answer.
This is the fun part – and, because of this process, the easy part.
     I start with high-level guidelines. After a period of iterating, testing, and refining, I reach a full design that shows exactly how the site will look and behave.
     Having sorted out all details, I can produce efficiently. The result: a functional, thoughtfully designed product – without any of the overhead and headache of an agency.