(animations) I use slight motion only when needed – for instance, in the “project info” button, which needs an upward movement and a rotation of the “+” to draw attention to the toggling action. By default, every element fades into view, resulting in a dreamy, still quality.(drop shadows) Shadows are used when presenting screens. This kind of separation is totally necessary with so many other elements to parse. I used a very diffuse, light shadow, which has the effect of a surface lifted far from the main computer screen in a room with bright, ambient light.(transparency) All of the layered elements are slightly see-through, including the overlay that you see here. The beauty of transparency is that it’s a nod to the physical world that stays true to the digital format. Overall, this is the impression I wanted: a site that is unmistakably contemporary but grounded in traditional principles and metaphors.